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Panda, Penguin! A Zoo?

What have animals got to do with Google's search algorithms?

 

So, you may have heard of some new names, buzzing by. Panda and penguin are not just cute animals anymore. They're Google updates to the search algorithm that have affected certain websites.

Google aims to provide their users with relevant and quick responses in search engines. relevant content and results for visitors keep users coming back to their search engine - as that is what they want. So activities that

Content farms were the first to be tackled in an update to how Google searches (their algorithm) in February 2011. This updates and a series that followed it have now become known as the Panda update. Designed to stop bad link practices. If you or your web team have engaged in any of these practices, whether knowingly or unknowingly you may have been affected by these updates.

Panda is another update that is affecting users. This rewards good quality content and can punish websites that have poor content. It is not only the narrative, substance and readership of the content yet also the length. Articles over 2000 words in tests have seen a significant improvement in search engine ranking versus those at 1500 words. There isn't a hard and fast rule, however Google emphasise to create meaningful content that will be useful for the audience.

We have always been in favour of white hat techniques and being genuine with your audience, now the search engines are catching up and you will see less benefit from content that is designed simply to cater for search engines. After all the purpose of the search engine is to provide meaningful results for users who want to find content. That is the real goal here, generate content that users want to read and develop a relationship with your business. That is of course if you want to build a genuine user base and have longer term relationships. If you a simply interested in the short term and getting quick wins using black hat (naughty) techniques then you're on the wrong website and the search engine algorithms are suggesting your days are numbered.

In our approach we don't try and make things more difficult than it needs to be, search engines really are more simple than they seem. Provide content of value to the intended audience, make it well written, follow accepted formatting and markup principles (such as with HTML and Schema.org) then promote your website and your content and build an audience over time. Try partnerships and a host of other growth generation techniques, and don't forget to get out there and do it, experiment. Soon enough you'll find something that works for you and your website.

If you'd like to discuss your individual digital marketing strategy further we have a free review for one respondent a month and also we carry out cost effective digital marketing and measurement plans.

So, you may have heard of some new names, buzzing by. Panda and penguin are not just cute animals anymore. They're Google updates to the search algorithm that have affected certain websites.

Google aims to provide their users with relevant and quick responses in search engines. relevant content and results for visitors keep users coming back to their search engine - as that is what they want. So activities that

Content farms were the first to be tackled in an update to how Google searches (their algorithm) in February 2011. This updates and a series that followed it have now become known as the Panda update. Designed to stop bad link practices. If you or your web team have engaged in any of these practices, whether knowingly or unknowingly you may have been affected by these updates.

Panda is another update that is affecting users. This rewards good quality content and can punish websites that have poor content. It is not only the narrative, substance and readership of the content yet also the length. Articles over 2000 words in tests have seen a significant improvement in search engine ranking versus those at 1500 words. There isn't a hard and fast rule, however Google emphasise to create meaningful content that will be useful for the audience.

We have always been in favour of white hat techniques and being genuine with your audience, now the search engines are catching up and you will see less benefit from content that is designed simply to cater for search engines. After all the purpose of the search engine is to provide meaningful results for users who want to find content. That is the real goal here, generate content that users want to read and develop a relationship with your business. That is of course if you want to build a genuine user base and have longer term relationships. If you a simply interested in the short term and getting quick wins using black hat (naughty) techniques then you're on the wrong website and the search engine algorithms are suggesting your days are numbered.

In our approach we don't try and make things more difficult than it needs to be, search engines really are more simple than they seem. Provide content of value to the intended audience, make it well written, follow accepted formatting and markup principles (such as with HTML and Schema.org) then promote your website and your content and build an audience over time. Try partnerships and a host of other growth generation techniques, and don't forget to get out there and do it, experiment. Soon enough you'll find something that works for you and your website.

If you'd like to discuss your individual digital marketing strategy further we have a free review for one respondent a month and also we carry out cost effective digital marketing and measurement plans.

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